Our Story
SOTR's journey has traversed continents, cultures, and our very own hearts. Born and raised in India, Puja's journey landed her on Australia's stunning shores back in 2013. Yet, no matter the miles she covered, her heart stayed connected to her origins. It beats to the vibrant tune of colors, natural textures, style, and innovation.
With fast fashion causing lots of environmental concerns, contributing to environmental degradation and climate change, Puja discovered a gap, a desire for handcrafted treasures, a longing for sustainable clothing and commitment to a healthy world for future generations. She also sensed a craving for the vivacious, vibrant colors of India that have been enchanting hearts for centuries globally.
It was in this moment of realisation that Puja decided to script her own narrative - SOTR. For her, it isn't just a decision; but it's an unwavering commitment to spread the magic of India's traditional print techniques to the world, while standing as a global advocate for sustainability.
Wondering why SOTR?
Just like our garments, the name is evocative of luxury and sophistication, appealing to anyone who is looking for high-quality clothing that makes them feel confident and stylish
As our prints, the name is quirky, unique and memorable. It's unlikely that you'll find another clothing brand with the similar name
Like an aged Scotch is treasured, we want our ancient hand-block print techniques to be preserved for future generations
Just like we have "YOU" on the center-stage, the word "Rocks" is referenced to strength and power of our customers
In this era of low quality, increased waste and a throwaway fast fashion culture, SOTR is set off on a mission - a mission to keep the ancient art of hand-block printing alive and thriving. It's a story of embracing tradition in a modern world, where sustainability becomes not just a choice but a statement of style.
Let's team up and craft a vibe that connects people across the globe, mixing old-school charm with fresh ideas, and keeping things eco-cool.
Our Process
Crafting The SOTR Magic
Meet our team through our journey
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