About us

Our Story

SOTR's journey has traversed continents, cultures, and our very own hearts. Born and raised in India, Puja's journey landed her on Australia's stunning shores back in 2013. Yet, no matter the miles she covered, her heart stayed connected to her origins. It beats to the vibrant tune of colors, natural textures, style, and innovation.

With fast fashion causing lots of environmental concerns, contributing to environmental degradation and climate change, Puja discovered a gap, a desire for handcrafted treasures, a longing for sustainable clothing and commitment to a healthy world for future generations. She also sensed a craving for the vivacious, vibrant colors of India that have been enchanting hearts for centuries globally.

It was in this moment of realisation that Puja decided to script her own narrative - SOTR. For her, it isn't just a decision; but it's an unwavering commitment to spread the magic of India's traditional print techniques to the world, while standing as a global advocate for sustainability.

Wondering why SOTR?

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Just like our garments, the name is evocative of luxury and sophistication, appealing to anyone who is looking for high-quality clothing that makes them feel confident and stylish

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As our prints, the name is quirky, unique and memorable. It's unlikely that you'll find another clothing brand with the similar name

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Like an aged Scotch is treasured, we want our ancient hand-block print techniques to be preserved for future generations

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Just like we have "YOU" on the center-stage, the word "Rocks" is referenced to strength and power of our customers

In this era of low quality, increased waste and a throwaway fast fashion culture, SOTR is set off on a mission - a mission to keep the ancient art of hand-block printing alive and thriving. It's a story of embracing tradition in a modern world, where sustainability becomes not just a choice but a statement of style.

Let's team up and craft a vibe that connects people across the globe, mixing old-school charm with fresh ideas, and keeping things eco-cool.

Our Purpose

Our purpose resonates with introducing the authentic beauty of hand-block printing to the world, making this traditional art global and accessible to all.

Mission

Embracing creativity and sustainability, we aspire to unleash your inner vibrancy through joyful fashion and the artistry of hand-block prints.

Vision

Our vision is to make hand-block printing known globally, fusing eastern artistry with western silhouettes for fashion lovers worldwide.

Our Process

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Crafting The SOTR Magic

Meet our team through our journey

Our Values

Sustainability

Where fashion meets responsibility, we believe in a planet-friendly approach. Our 100% cotton materials and mindful production processes ensure fashion that never costs the earth.

Social responsibility

We're all about uplifting communities. From local artisans to our suppliers, we promote fair labour practices and treat everyone with the respect they deserve.

Creativity

Express yourself freely with our versatile, timeless designs. We celebrate individuality and believe in fashion that transcends trends.

Authenticity

Embracing the beauty of traditional hand-block printing, we craft garments that are authentically unique and exquisitely you.

Transparency

Know your fashion roots. We provide complete transparency about our supply chain and production process, so you can wear our designs with pride.

Reach Out And Stay Playful

We'd love to hear from you! Whether you have a style query, want to share your SOTR fashion
moments, or just feel like saying hi, drop us a line. Join our vibrant community and stay
connected with

The fashion that sparks joy and adventure!